Texas People Federal Credit Union

For Texas People Federal Credit Union’s marketing refresh, I developed a cohesive suite that honors their established identity while introducing compelling new engagement strategies. Their signature navy blue and silver palette anchors all materials, with their distinctive star emblem serving as a unifying brand element throughout the collection.

“The Signal” e-newsletter features bold angular geometry in the header design, highlighting community-focused stories like “Helping Harry,” while the promotional email maintains this visual language while showcasing their referral program with authentic imagery of members connecting. The complementary poster, postcard, and landing page extend this system across all touchpoints, consistently featuring genuine human moments rather than typical financial imagery. The finished collection balances professional credibility with warm, relationship-focused messaging that perfectly embodies their “Down-home banking. Up-town service” positioning in every piece.