Salem Law

For the redesign of Salem Law’s homepage, the goal was to create an inviting digital experience that honored their established practice while elevating their brand presence. I anchored the design in their signature deep forest green color palette, using it strategically throughout the site to convey stability and trust, while complementary cream backgrounds add warmth and accessibility—essential qualities for an estate planning practice.

Custom photography became the heart of the design strategy, featuring authentic family gatherings in the hero section that powerfully reinforce their “Building Trust. Securing Futures.” tagline. The team portraits present attorneys as both professional and approachable, while thoughtfully placed testimonials add credibility. The final result strikes a perfect balance between professional expertise and emotional connection, reflecting Salem Law’s commitment to protecting what matters most to families throughout Winston-Salem and North Carolina.